TOP BRUNCH SPOTS / RESTAURANT GUIDE
Friedman's
Herald Square / Nearby Chelsea · New York
Friedman’s Herald Square On 31 branch lists lemon ricotta pancakes and berry French toast on its location-specific menu, with gluten-free labels on selected preparations.
Page Updated
THE DINING BRIEF
Plan Your Restaurant Visit
- Good For
- An Early Herald Square Brunch With Gluten-Free-Labeled Dishes
- On The Menu
- The Herald Square menu lists gluten-free-labeled lemon ricotta pancakes $22 and berry French toast $22.
- Budget
- The exact branch’s menu lists lemon ricotta pancakes and berry French toast at $22. Menu labels describe the listed preparation and do not certify an allergen-free facility or freedom from cross-contact. Drinks, tax, gratuity and other charges are additional.
- Plan Ahead
- Use the official Friedman’s reservation page and choose Herald Square On 31, with current address 138 West 31st Street. The location page directs groups of twelve or more to a private-dining inquiry. Confirm allergy requirements, preparation and any kitchen cross-contact directly; a gluten-free label is not a safety guarantee.
Menu And Visit Research · October 22, 2026 · View Source ↗
GET TO KNOW THE PLACE
About Friedman's
Friedman’s Herald Square On 31 branch lists lemon ricotta pancakes and berry French toast on its location-specific menu, with gluten-free labels on selected preparations. Its official address is 138 West 31st Street, correcting the older 132 listing. This is a nearby Herald Square alternative for Chelsea planning, not the separate Chelsea Market branch.
Description: Top Brunch Spots Research ↗ · Checked October 22, 2026
Menu, Prices And Charge Conditions
The Herald Square menu lists gluten-free-labeled lemon ricotta pancakes $22 and berry French toast $22. The exact branch’s menu lists lemon ricotta pancakes and berry French toast at $22. Menu labels describe the listed preparation and do not certify an allergen-free facility or freedom from cross-contact. Drinks, tax, gratuity and other charges are additional.
Source ↗ · Checked October 22, 2026
Meal Service And Timing Limits
The current Herald Square location page lists Saturday and Sunday brunch from 8:30 AM to 3:45 PM, then dinner from 4:30 PM. It also notes a kitchen break from 4 PM to 4:30 PM. Weekday hours are a separate schedule; confirm a late brunch order directly.
Source ↗ · Checked October 22, 2026
Booking And Visit Planning
Use the official Friedman’s reservation page and choose Herald Square On 31, with current address 138 West 31st Street. The location page directs groups of twelve or more to a private-dining inquiry. Confirm allergy requirements, preparation and any kitchen cross-contact directly; a gluten-free label is not a safety guarantee.
Source ↗ · Checked October 22, 2026
QUICK ANSWERS FOR YOUR VISIT
Questions About Friedman's
Where Is Friedman's?
Friedman's is listed at 138 W 31st St, New York, NY 10001.
Source ↗What Is The Phone Number For Friedman's?
212-971-9400. Contact details were checked against the restaurant website on October 22, 2026.
Source ↗Sources & Fact Check
Visit details checked October 22, 2026.