Consumer Brunch Behavior Research

The Questionnaire

1. Are You At Least 18 Years Old?

   single · Only Yes continues; no birth date collected.

   • Yes
   • No
   • Prefer Not To Say

2. Have You Helped Choose A Restaurant Breakfast Or Brunch In The U.S. In The Last Three Months?

   single · Only Yes continues.

   • Yes
   • No
   • Not Sure

3. Which City Region Was Your Most Recent Brunch In?

   single

   • Atlanta
   • New York City
   • Chicago
   • Los Angeles
   • Miami
   • Another U.S. City Region
   • Prefer Not To Say

4. Which Sources Did You Use To Discover Options For That Meal?

   multiple

   • Search Engine
   • Maps Or Directory
   • Social Media
   • Friends Or Family
   • Restaurant Website
   • Food Publication
   • AI Assistant
   • Another Source
   • Prefer Not To Say

5. Which Three Factors Mattered Most When You Chose The Restaurant?

   multiple max three

   • Menu
   • Price
   • Location
   • Group Seating
   • Dietary Options
   • Atmosphere
   • Reservations
   • Parking Or Transit
   • Family Amenities
   • Accessibility Information
   • Another Factor
   • Prefer Not To Say

6. Before Booking Or Traveling, Did You Find Enough Information To Estimate The Food Cost And Required Charges?

   single

   • Yes
   • Partly
   • No
   • Did Not Look
   • Prefer Not To Say

7. How Did You Arrange The Most Recent Visit?

   single

   • Advance Reservation
   • Same-Day Reservation
   • Waitlist Or Queue
   • Walked In Without A Waitlist
   • Someone Else Arranged It
   • Other
   • Prefer Not To Say

8. What Information Was Hard To Find While Planning?

   multiple

   • Brunch Hours
   • Current Menu Prices
   • Required Charges
   • Group Rules
   • Dietary Details
   • Accessibility Details
   • Parking Or Transit
   • None Of These
   • Other
   • Prefer Not To Say

9. Did You Use An AI Assistant To Help Choose That Restaurant?

   single

   • Yes
   • No
   • Not Sure
   • Prefer Not To Say

10. If You Used An AI Assistant, Did You Check Its Information Against A Restaurant Or Other Source?

    single

    • Yes
    • No
    • Not Sure
    • Not Applicable
    • Prefer Not To Say

11. If A Restaurant Recommendation Is Clearly Labeled As Sponsored, How Does That Affect Your Willingness To Consider It?

    single

    • More Willing
    • No Change
    • Less Willing
    • Depends On The Information
    • Not Sure
    • Prefer Not To Say

12. What Would Make You Return To A Brunch Planning Website?

    multiple

    • Current Menus And Prices
    • Side-By-Side Comparisons
    • Group Planning
    • Neighborhood Filters
    • Verified Events
    • Research And Charts
    • Nothing Listed
    • Other
    • Prefer Not To Say

Sampling, Privacy And Analysis Plan

Eligible Population

Adults 18 or older who have chosen or helped choose a restaurant breakfast or brunch in the United States in the last three months.

Sampling

Optional future opt-in recruitment through clearly described publisher channels. It will be a convenience sample, not representative of U.S. diners.

Privacy

Do not collect names, email addresses, exact location, employer, birth date, booking details or other direct identifiers. Use coarse city-region choices including Prefer Not To Say. Do not join responses to advertising identifiers.

Retention Proposal

Proposed raw-response retention: 90 days after fieldwork closes, then retain aggregate tables only. Confirm implementation and access controls before opening collection.

Analysis And Disclosure

Report field dates, channel, eligible response count, missing answers and per-question denominators. Keep multi-select denominators distinct. Suppress cells below ten responses; avoid subgroup comparisons below thirty. These are disclosure rules, not guarantees of representativeness.

Voluntary Participation

Participation would be voluntary and optional. Explain the purpose and data use before any answer is submitted, allow skipped questions and stop without submission.

• No recruitment, messages or fieldwork have been conducted.
• No consumer preferences, population percentages, price sensitivity or AI usage rates are reported.
• There is no active response form in this release. Publish collection only after privacy, retention and sampling operations are ready.